With over two million website posts being published every day, incorporating SEO in your high-quality blog content and web copy helps Google algorithms recognize your website as a source of original and useful content.
Using persona-driven content is the first step, but understanding SEO algorithms can maximize the chances of your content being seen.
To take advantage of them, you need to regularly create content that is between 1,000 and 1,500 words with occasional posts reaching 2,500.
Start by researching your topic. Read the first page results and take notes so that you can create detailed content. Looks for gaps in what is being discussed so that you have something to add to the conversation with your content.
If you can’t decide on a topic, you can use a tool like Moz’s High-Quality Inbound Link tool to conduct a backlink analysis of competitor websites to see what content is being viewed and shared with the highest frequency. Recraft those ideas to create your own content materials.
Next, outline your content by establishing subheadings and filling in information for each of them. Allow enough time to write, proofread, and edit your post. On average, it takes an experienced writer at least three hours to write a 1,500 word post.
Look for blogs, articles, and books that are written by people who set the standard in your industry and make it a goal to read them on a regular basis in order to add depth to your knowledge base about content and style.