As one of today’s most important digital marketing strategies, SEO (Search Engine Optimization) aids in increasing organic traffic to your site through a wide variety of tactics that improve your Google ranking. An improved Google ranking inherently results in your brand appearing more frequently in search results related to your business and therefore, more leads for your sales team. It’s also an important factor to consider when your website designer builds and maintains, and optimizes your website.
How to Use Create Descriptive Title Pages and Title Tags to Improve SEO
Even though only 70 characters of your title page will be displayed in search results, keywords on the title page after the 70th character are still recognized and counted in the SEO algorithms of major search engines, increasing SEO.
To prevent Google from replacing your title tag with a less preferable one, make sure the tag is page related, content descriptive, concise (70 characters including spaces), and not keyword stuffed.
Use pipes to separate keywords, and insert keywords in order of importance.
If your company name isn’t part of the keywords used in the tag, use it at the end. Make sure you have a different tag for each page.
Make sure your website designer understands how HTML meta tags increase SEO.
How Long-Form Content Improves SEO
With over two million website posts being published every day, incorporating SEO in your high-quality blog content and web copy helps Google algorithms recognize your website as a source of original and useful content.
Using persona-driven content is the first step, but understanding SEO algorithms can maximize the chances of your content being seen.
To take advantage of them, you need to regularly create content that is between 1,000 and 1,500 words with occasional posts reaching 2,500.
Graphic courtesy of Backlinko.com
Start by researching your topic. Read the first page results and take notes so that you can create detailed content.
Looks for gaps in what is being discussed so that you have something to add to the conversation with your content.
If you can’t decide on a topic, you can use a tool like Moz’s High-Quality Inbound Link tool to conduct a backlink analysis of competitor websites to see what content is being viewed and shared with the highest frequency.
Recraft those ideas to create your own content materials.
Next, outline your content by establishing subheadings and filling in information for each of them. Allow enough time to write, proofread, and edit your post.
On average, it takes an experienced writer at least three hours to write a 1,500 word post.
Look for blogs, articles, and books that are written by people who set the standard in your industry and make it a goal to read them on a regular basis in order to add depth to your knowledge base about content and style.
Perform SEO Audits for Website Optimization
If you are regularly posting quality content and still not seeing an increase in traffic, you might need to perform an SEO audit.
For example, Dead Link Checker finds broken links, WP Touch makes your site mobile which will increase your Google ranking, and tools such as Google Page Insights can tell you how fast your page is loading.
Or, your website designer may be able to conduct one for you.
How to Use Long Tail Keywords
Long tail keywords account for 70% of all web searches. They are also how you trigger organic search traffic. The resurgence of them results from the increased mobilization of technology and the increased use of natural language in queries.
Programs like Google Now or Siri allow users to speak their queries in conversational phrases. This, in turn, influences how people phrase online text-based queries.
They can help you understand user intent and increase conversions since they outperform head keywords 2.5 times in conversion rates. If you use heading keywords, you are working in an extremely competitive market trying to make it onto the first page of a Google search.
Long-tail keywords have a higher conversion rate and can lower your bounce rate, so it’s worth your time to research what the top keywords are for your industry.
Local Business Listings
When searching online for a product or service, there are three typical ways customers find a business.
1. Direct Link / Typing the URL into the address bar: This type of approach is when the customer already knows about your business and has your domain name.
2. Search Engine Search: This is the most common way customers find businesses. A customer will search for what they are need for into Google, Yahoo or Bing and with enough optimization you hope your website is the best result.
3. Local Business Listings: Lastly, this approach places your business information such as your address, phone number and services on local directories. These directories provide great back links to your website and provide your business information to the customer.