As one of today’s most important digital marketing strategies, SEO (Search Engine Optimization) aids in increasing organic traffic to your site through a wide variety of tactics that improve your Google ranking. An improved Google ranking inherently results in your brand appearing more frequently in search results related to your business and therefore, more leads for your sales team. It’s also an important factor to consider when your website designer builds and maintains, and optimizes your website.
#1. Optimize title tags & meta descriptions
Title tags and meta descriptions are crucial to telling Google AND searchers what your page is about.
Your titles and descriptions need to be “clickworthy”.
If you have a title that is not relevant to the content on the page, users will not be satisfied with the result and will click away, increasing your bounce rate.
Also, even if you have the best page on the internet, if your title and descriptions are bad, then no one will bother to click on your result to see.
It’s all about creating content for the searcher’s intent; what are they searching for? Does my site provide them with all of the information they need to be satisfied?
How to Use Create Descriptive Title Tags and Meta Tags to Improve SEO
Even though only 70 characters of your title tag will be displayed in search results, keywords in the title after the 70th character are still recognized and counted in the SEO algorithms of major search engines, increasing SEO value.
To prevent Google from replacing your title tag with a less preferable one, make sure the tag is page related, content descriptive, concise (70 characters including spaces), and not keyword stuffed.
Use pipes to separate keywords, and insert keywords in order of importance.
If your company name isn’t part of the keywords used in the tag, use it at the end. Make sure you have a different tag for each page.
Make sure your website designer understands how HTML meta tags increase SEO value and help with rankings, which in turn improve the flow of traffic to your website.
Remember to optimize for click-through rate (CTR) and provide exceptional value on the page to prevent users from bouncing out to the next result.
#2. Use Long-form / Pillar Page Content
With over two million website posts being published every day, incorporating SEO in your high-quality blog content and web copy helps Google algorithms recognize your website as a source of original and useful content.
Using persona-driven content is the first step, but understanding SEO algorithms can maximize the chances of your content being seen.
To take advantage of them, you need to regularly create content that is between 1,000 and 1,500 words with occasional posts reaching 2,500 and more.
However, it is not totally uncommon to see blog posts with tens of thousands of words on them, with the pages constructed for easy navigation.
Graphic courtesy of Backlinko.com
How to Use Long-Form Content to Improve SEO
Start by researching your topic. Read the first page results and take notes so that you can create detailed content.
Looks for gaps in what is being discussed so that you have something to add to the conversation with your content.
If you can’t decide on a topic, you can use a tool like Moz’s High-Quality Inbound Link tool to conduct a backlink analysis of competitor websites to see what content is being viewed and shared with the highest frequency.
Recraft those ideas to create your own content materials.
Next, outline your content by establishing subheadings and filling in information for each of them. Allow enough time to write, proofread, and edit your post.
On average, it takes an experienced writer at least three hours to write a 1,500 word post.
Look for blogs, articles, and books that are written by people who set the standard in your industry and make it a goal to read them on a regular basis in order to add depth to your knowledge base about content and style.
#3. Perform SEO Audits for Website Optimization
If you are regularly posting quality content and still not seeing an increase in traffic, you might need to perform an SEO audit.
For example, Dead Link Checker finds broken links, WP Touch makes your site mobile which will increase your Google ranking, and tools such as Google Page Insights can tell you how fast your page is loading.
Or, your website designer may be able to conduct one for you.
It’s not enough to simply run the audit, you have to implement the appropriate suggested changes as well to be able to see improvements.
Some items may be significantly more technical or difficult to perform without an experienced SEO professional or web designer.
#4. Optimize for Long Tail Keywords
Long tail keywords are search phrases typed in Google, Bing or Yahoo that are generally 3 words or longer.
Long tail keywords account for 70% of all web searches. They are also how you trigger organic search traffic. The resurgence of them results from the increased mobilization of technology and the increased use of natural language in queries.
Programs like Google Now or Siri allow users to speak their queries in conversational phrases. This, in turn, influences how people phrase online text-based queries.
They can help you understand user intent and increase conversions since they outperform head keywords 2.5 times in conversion rates. If you use heading keywords, you are working in an extremely competitive market trying to make it onto the first page of a Google search.
Long-tail keywords have a higher conversion rate and can lower your bounce rate, so it’s worth your time to research what the top keywords are for your industry.
How to Use Long Tail Keywords in Your Own Content
You can easily use long tail keywords to expand on topics that you’ve already covered or to create expansive new articles.
One easy way to take advantage of these keywords is by going to Google and typing in the topic of the article or page you plan on writing or have already written about.
At various areas on the page, you will generally see a “People also ask” section with 4 questions related to your search.
Click on each of these questions to see an answer from a website covering this topic. You will notice that after clicking the question, a couple more will come up.
Use these questions as subheadings (H2’s & H3’s) in your articles that you write about the same topic to expand your authority in the subject.
Right under those subheadings, answer the questions in a unique and elaborate way that helps the visitor and provides them true value.
Don’t just regurgitate the same content found on every other site! Aggregate the information and go the extra mile with your content. The more questions you answer, the more reputable and powerful your page will be.
#5. Sign Up for Local Business Listings
When searching online for a product or service, there are three typical ways customers find a business.
1. Direct Link / Typing the URL into the address bar: This type of approach is when the customer already knows about your business and has your domain name.
2. Search Engine Search: This is the most common way customers find businesses. A customer will search for what they are need for into Google, Yahoo or Bing and with enough optimization you hope your website is the best result.
3. Local Business Listings: Lastly, this approach places your business information such as your address, phone number and services on local directories. These directories provide great back links to your website and provide your business information to the customer.
How Do Local Citations Help my Business?
You want to be found everywhere that people are searching for businesses like yours. Directory sites are a very common way for people to find businesses when they need them.
One of the most powerful and popular local citations is going to come from Google My Business.
When someone’s heat or air conditioning goes out, often times they will just search for something like “HVAC repair” on Google to find someone that can help them.
With Google My Business, there are several factors that dictate how high your business will show up in the listings:
Relevance – How well does the search match what your business does? Google will only know how relevant your business is based on the information you provide on your listing and website.
Distance – How far is the searcher from your business? The closer you are to your potential customer, the higher your potential ranking.
Prominence – How well known is your local business? How positive are the reviews? Google also looks at other websites to get an idea of the overall visitor sentiment of your business.
The more positive reviews you receive, the more likely Google will be to put you towards the top of the list. Google is also looking to see that you are responding to customer reviews and staying on top of your reputation.
If you can’t find your business listed in the Google Local box after typing in a relative search term you want to be found by, make sure your profile and website has that search phrase in it.
What Other Directories Should I Be Listed In?
There are so many other directories that can be beneficial depending on the industry that you’re in.
Plumbers, electricians, and roofing companies can use websites such as Angie’s List, Home Advisor, and Thumbtack.
A restaurant might be more likely use to sites like Restaurants.com, Restavista, or OpenTable.
With AWEBCO Local Business Listings, we can spread your business information across 60+ relevant directories so you can be found wherever you are, doing what you do best.
What if your phone number changes, you change locations, or if you have special hours during certain holidays? How can you make sure that all these websites have accurate and up to date information without spending all your time manually doing it?
Our local business listing software allows us to make updates to your business information at any time, and is pushed to all 60+ sites simultaneously.
Now Get to Work!
No one said getting more qualified traffic to your website was going to be easy.
It takes a lot of hard work, consistency, knowledge, and persistence. And that doesn’t include everything you need to already be doing to run a successful business!
Feel free to make it easy on yourself, let us do the heavy lifting for you.
Whether it be getting more traffic to your website, getting found by more people online, or just help with managing your online presence, we’re here for you.
Give us a call, start up a Live Chat, or fill out a form to see if we can help you.