Spring Clean Your Website: 10 Tips to Keep it Up-to-Date
Could your website use some refreshing updates to its contents, layout, and security?
Taking an occasional look at your pages and blog posts presents a great opportunity to keep them relevant and effective for those who land on your site. In this article, we’ll go over ten of the best ways to spring clean your website.
Check it out so you can learn how to update website content and other aspects to provide you with new leads and more sales.
1. Remove Outdated Content
After a while, times change, services improve, and website content becomes out-of-date. One of the first places to start when preparing to spring clean your website is with pages and blog posts that no longer apply to your business.
When comparing the two results, which would you rather read? A result from 2015 that would include older, outdated vacuum cleaners or a newer, updated buying guide with the best vacuums up to April 2020?
Content that is outdated will lead to confusion and frustration when people visit your site looking for answers to their questions.
Make sure everything on your website still fits your company vision and will allow you to serve future customers in the best way possible.
2. Update Evergreen Content
Do you have blog posts that were written years ago that still make relevant points for today? Instead of writing brand new ones, take some time to review your old articles and see what you can update or refresh for your users.
When you update website content, search engines will see these changes as proof that you want to share the most important, contemporary information.
As you decide how to update your website, you may want to consider what types of content will be most effective for the point you’re trying to make.
3. Review Your Links
Bad or broken links can have a negative impact on your SEO ranking. If a user visits your website and clicks on a link that leads them to a dead-end, odds are they will simply hit the Back button to find a more dependable resource.
Review the pages across your website to check both internal and external links, ensuring they’re still connected to the correct page on the other side. As you go through the website, you may also find new linking opportunities that will benefit site visitors in the future.
4. Delete (or Complete) Unfinished Drafts
Do you have a page or a blog post sitting in your draft queue that has been there for months or even years? It’s time to either move on or sit down and finish it up. Incomplete articles can make for a messy, unorganized content management system (CMS).
One of the best ways to spring clean your website is by removing these drafts or taking the time to finish post them to the site. Keep your digital space clutter-free by avoiding a long list of unwritten content.
5. Scan for Malware
Many people think it won’t happen to them, until it does. An attacker sneaks into your website undetected and plants vicious malware within its pages. These viruses have the ability to steal personal customer information, change your content, and affect the overall functionality of your website.
These complications can lead to broken trust with your clients, a negative effect on your bottom line, and a damaging impact on your ability to rank on search engines. It is vital that you take proper measures to ensure website security.
If you’re unsure how to clean your website from malware, a reliable web design company will know the best practices to fix and prevent these issues from happening again in the future.
6. View Photos & Other Images on Your Site
Graphics are among the most crucial aspects of any website’s ability to capture and hold a visitor’s attention. You should frequently update website content such as photos, images, and videos to keep them relevant and relatable to your potential customers.
This isn’t only about updating photos that look old or outdated, but even has an impact on your SEO.
If a photo’s file size is too large, it can negatively affect your site speed and overall performance. This often causes people to click away from your website and search for a faster alternative.
Make sure images are between 1500-2500 pixels wide (at most) and do your best to keep photos under 500 KB in file size.
7. Add/Update Content Tags & Categories
As you determine how to update website content, think about ways you can keep your content organized and easily navigable for visitors. It’s easy to simply post pages as they’re completed, but that may not be the best way to keep them in order.
Have a bunch of blog posts with no tags or categories to separate them from the others? Take a look at the topics they cover and separate them with key terms that are relevant to your industry. This will make it easier for people to find their way around your articles and other pages.
8. Cancel Access for Old Users
If you’ve had company turnover since the last time you decided to spring clean your website, you may want to take a look at who has access to your CMS. You wouldn’t want an old employee going through your content and making changes as they see fit.
Take the time to see who still has the login information and remove their ability to get into the system. Additionally, every time you update your website presents an opportunity to change your password to keep it secure at all times.
9. Make Sure Your Site is Responsive & Mobile-friendly
According to the most recent statistics, more than 275.66 million people in the U.S. now own a smartphone. A huge portion of those individuals use their phone to view content online more often than they do from their laptop or desktop computer.
In a nutshell, it is more important than ever that your website be mobile-friendly with a responsive design that adapts to the device they’re using.
This is arguably the most essential element of your website design, closely followed by proper site security, relevant linking, and consistent content. If you want to know how to update your website effectively, this simply can’t be missed.
Having a website that is not responsive or mobile friendly will negatively impact your search engine rankings on mobile devices which makes it much harder to increase the amount of website visitors.
10. Ask for Feedback
Once you’ve made these changes, corrected any errors, and updated your website content, the next step is to see what others think about it.
Extend an invitation to customers, friends, family, and other people in your network to take a look at your new and improved site. Ask them for constructive feedback as well as ways they feel it could be improved even further.
While this type of insight is useful, it doesn’t mean you have to redo everything based on one person’s opinion. Each time you update your site, test it out for a while to see how it converts before changing it up again.
Ready to Spring Clean Your Website?
Keeping your blog, service pages, and other website features up-to-date can be a time-consuming task. But when you maintain your content, check your links, and monitor its security, you can enjoy a strong website that leads to sales and massive growth.
For the most professional services when it comes to spring cleaning your website, the team at AWEBCO is the group you can trust. Our experience and expertise will ensure your site never falls out of date and keeps up with the most modern web design functions.
Get in touch with us today and learn more about all the ways we can help update your website!