The only means by which news and gossip travel faster than by word of mouth is by way of the internet review. Approximately 85% of buyers hold reviews in the same regard as a recommendation from a friend.
Did you know that 87% of users with internet access searched for local businesses, products, and services in the last month alone? Understanding why it is so important to have an official website and an online presence is essential to maximize the revenue you are capable of generating.
So what are local citations anyway? In the world of online marketing, local citations are simply online listings of business information.
Google is the referee who determines website winners and losers, except that this referee also establishes the rules of the game. In the U.S., Google is the search engine of choice for about 75% of all searches. In India, almost everyone (95%) uses Google.
Many business owners spend a lot of time creating a website. Then they neglect it. The main purpose of your website is to gain new customers and grow your profits. A website that does not have a latest information will be viewed as outdated.
That is a good question and it really depends on a few things: First, what is the current state your business is in, and do you have a marketing budget to work with?
As one of today’s most important digital marketing strategies, SEO (Search Engine Optimization) aids in increasing organic traffic to your site through a wide variety of tactics that improve your Google ranking.
Why do small businesses need a website? Websites increase credibility, visibility, and access; generate more leads and close more sales; reduce marketing costs; and help you scale your business.
While we often don’t give much thought to what fonts are being used by our favorite brands, the fonts we choose do much more than deliver your carefully-crafted brand messaging, they evoke strong, emotional reactions.