21 N. Vermilion St. Danville, IL 61832 (217) 903-5999

Search Engine Optimization – SEO

Google Analytics Report after SEO Efforts

Be where your customers are searching

What is Search Engine Optimization?

Search engine optimization is the long term process of increasing your websites rankings on search engines like Google, Bing, and Yahoo.

Search Engine Optimization services in Illinois

How Does SEO Work for Businesses in Danville, IL?

Optimizing your website will cause your site to show up for more and more customers who are actively looking for the products or services that you provide.

You can then use your website as a sales tool to market to those customers specifically on these pages.

The process of performing SEO work revolves around writing effective page copy, getting authoritative backlinks relative to your industry, building social signals, directory site submissions, running PPC (pay-per-click) campaigns, performing effective keyword research, and more.

As the digital marketing world continues to evolve, a lot of businesses would benefit to providing quality content through blog posting, e-mail marketing, and newsletters.

By covering the right topics beneficial to your products or services, you can connect with a wider audience who also happens to be interested in your products, services, and the information you provide to them.

Why Do You Need SEO on Your Website?

Even if you have the most beautiful website and a message that the world needs to hear, very few people will ever see it on the search engine results pages of Google without using SEO.

Search engine optimization is a complicated and intricate digital marketing strategy specifically for ranking for the right keywords and driving qualified traffic to your website.

Building a great sitemap of related content, titles, tags, and images that match your keywords and key phrases will make your website more useful to the search engines and users.

This is a best approach to building a strong website over time & generate leads without paying for billboards, TV, radio, and pay per click ads.

The more people you can reach through digital marketing with SEO will increase your leads, brand awareness, and result in an overall increase in your online presence.

The greater your online presence, the more people that will visit your site through organic searches, which will in turn result in more contact form submissions from engaged visitors who want what you have to offer.

Get More Traffic
Get More Customers

Discover errors, warnings and notices that could be preventing your website from being found by prospective customers on Google.

What is the Goal of SEO?

By performing search engine optimization tweaks both on and off your website, you can increase the amount of visitors your site receives over time.

The goal in SEO is to make sure your business shows up for the keywords your customers are searching for, such as “plumber in Danville, IL” or “SEO Danville, IL”.

Making relevant and quality content for user intent and using the correct phrasing a customer would use, as well as using enticing page titles and meta descriptions to increase your CTR, or click through rate, will help tell Google that your site is the best result for that search.

Double search console data

How Long Does SEO Take?

Well, the answer you probably don’t want to hear is that SEO is a never ending process.

There will always be more searches to show up for, more content to write, and more traffic to acquire for your website.

Your competitors will continue to try to outrank you while you try to either overtake them in the search results or get pushed to the back.

It’s time consuming and expensive, but taking up real estate on the SERPs (search engine results page) is immensely valuable.

Companies spend millions of dollars in Google search ads every month to show up on the first page of Google. SEO makes it to where you show up organically and don’t have to pay for every click.

Nike.com SEO example
Nike.com example - time scale for traffic & keywords since 2012

SEO Services Include:

SEO Basics

  • Setting up Google Search Console & Bing Webmaster Tools
  • Setting up Google Analytics
  • Install and configure SEO plugins on WordPress
  • Generate & submit great sitemaps
  • Create a robots.txt file
  • Monitor search console for manual actions
  • Make sure the right pages are indexed in Google

Keyword Research

  • Identify your competitors
  • Find the keywords your competitors target
  • Find your main 'money' keywords
  • Find long-tail keyword variations
  • Analyze the intent of pages that rank
  • Identify questions that are being asked
  • Understand how difficult it is to rank for target keywords

Technical SEO

  • Make sure your website is secure and using HTTPS
  • Check for duplicate versions of your site
  • Find and fix crawl errors
  • Improve site speed
  • Fix broken internal and outbound links
  • Find and fix insecure links on secure pages
  • Use an SEO-friendly URL structure
  • Add structured data where appropriate
  • Check the page depth
  • Check 301 and 302 redirects
  • Find and fix redirect chains and loops

On-Page / Content

  • Fix duplicate, missing & truncated title tags
  • Find & Fix duplicate, missing meta descriptions
  • Find & fix multiple H1 tags
  • Improve title & meta tags, and page content
  • Run a content audit and prune content
  • Ensure images use ALT tags
  • Improve internal links
  • Find & fix keyword cannibalization
  • Find & fix orphaned site pages
  • Ensure content stays up to date

Off-Page SEO

  • Analyze your competitors
  • Set up and optimize Google My Business pages
  • Create your business listings on 60+ directories
  • Manage and update business listings in bulk
  • Submit website to business aggregates

How to Get Started with Local SEO in Danville, IL?

Every business in Danville has different goals which require a different plan of action. Lets develop a plan together that fits your business goals. Contact Us today to schedule a consultation.

Our office is located in Danville, Illinois, and we work largely in the Midwest so we can personally communicate face to face, but we will provide your small business SEO services throughout the United States and get your website more qualified traffic & leads.

Search engine optimization is cumulative and requires time to see results and begin to drive traffic.

On-page SEO paired with social media management, paid search, link building and regular long-form blog posts is the most holistic approach to increasing overall traffic to your website.

AWEBCO uses the best SEO practices approved by Google and stays current on all SEO news, updates, and algorithm changes.

75% of consumers use search engines to research and buy products or services. 75% of those users never scroll past the first page, so you can’t afford to be on page 3 or 4 and expect to convert new visitors into valuable leads. 

Increase your Rankings
Compete in the Search Engines

Tired of not being found on Google, Yahoo or Bing? Let us help you increase your rankings.

Search Engine Optimization in Danville, IL

Local SEO Agency for Illinois & Indiana Cities

  • Danville, IL
  • Decatur, IL
  • Champaign, IL
  • Bloomington, IL
  • Springfield, IL
  • Peoria, IL
  • Chicago, IL
  • Covington, IN
  • Indianapolis, IN
  • Lafayette, IN
  • Terre Haute, IN
  • Bloomington, IN
  • Fort Wayne, IN
  • Evansville, IN

Every click generated through SEO is organic and the customer is looking for it because they’re interested in what you have to offer, unlike traditional advertising which throws your offer in everyone’s face hoping that maybe one or two will be interested.

Your customers will flow to your website naturally and buy from you when you give them what they are looking for online. When a customer sees your business on the first page of Google (which gets 75%+ of clicks MINIMUM), you will also be seen as the authority in that space for that search topic.

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