Benefits of Using Google My Business App for Local SEO
The Google My Business app gives you an important tool for boosting your local search presence and engaging clients online.
It helps you reach out to new clients. Plus, the intuitive interface makes it simple to immediately update your business information.
Benefits of a Google Business listing can be enjoyed as soon as you sign up.
While you can access Google My Business features in the desktop version, the app version makes it even easier to manage your account while you are on the go.
What is the Google My Business App?
The Google My Business mobile app comes with a wide range of intuitive, easy-to-use features.
Before you can get started with the app, you’ll need to create or claim your business listing using the desktop version.
It is also suggested that you get your listing verified as well to boost your credibility and authority with the search engine.
To claim your Google My Business profile, find your business in the search results and select “Own this business?”. This will then take you through the process to claim and then verify your ownership.
You can verify your profile through either receiving a postcard with a verification PIN or an automated phone call.
Once you’re ready, you can download the app and get started. This app is a great tool for companies that lets you manage your online presence.
You can update your Google Maps information and search details, so your clients can more easily locate you.
A few of the benefits of a Google Business listing can only be enjoyed through the mobile app. One of the most noteworthy app-only features is the accessibility options for low-vision and blind users.
Plus, you can only see your followers if you are on the mobile version.
The Google My Business App has a variety of user-friendly features:
- Answer questions and respond to messages from clients.
- Manage how your company looks on Google Maps and Google Search.
- Look at how customers discover and interact with your business through Google.
- Share updates and photos about your business, events and special offers.
- Edit your business details, such as your phone number, address and operating hours.
How Can the Google My Business App Help Me?
From local SEO to responding to comments or complaints, there are a number of different benefits of a Google Business listing.
Through its unique advantages, this app can help you grow your business for free.
1. Boost Your Local SEO
Whenever you search for something, you’ve likely noticed a panel near the top of the page which has around three local businesses. This section is made up of Google My Business listings owners have created for their company.
When your clients look for a local company in your industry, this panel appears. The only way you will appear in these local search results is by ensuring your Google My Business listing is completely filled out, optimized, and verified.
2. Help Customers Find Your Business on a Map
Two or three decades ago, most people used a printed paper map to find a business. Now, almost everyone uses programs like Google Maps to locate places.
When you use the Google My Business app, you can input your address. Then, your clients only have to click on your business to get immediate directions to your company.
If you want online viewers to become paying customers, this will make it tremendously easy for them to locate you.
3. Allow People to Leave Google My Business Review
Google My Business reviews are an important marketing tool to get referrals and feedback. The average person will research services and products online before they ever try to buy them in person.
When you have an online listing with reviews, clients can easily determine if you are the right business for them.
Your online reviews are essentially a form of social proof. When prospective customers Google local business listings and see positive reviews, they know you are a business they can trust.
4. Communicate With Your Customers
Another one of the benefits of a Google Business listing revolves around communication.
When you use the Google My Business app, you are able to establish a dialogue with your customers. After a customer leaves a review, you have a chance to respond to it.
This can potentially turn a customer’s negative experience into a positive one and get them to return. It’s also important because it shows any customer who reads your reviews how you treat your clients.
If you never respond or answer their review in a dismissive way, it could potentially drive away future business.
These reviews are an important research tool as well. When you read client reviews, you gain a better understanding of your customers and added insight into their thoughts.
This information can help you update your services, design new product lines, or improve your customer service.
5. It's a Free SEO Tool
Another one of the benefits of a Google My Business listing is for search engine optimization (SEO). When it comes to local SEO, Google My Business helps by putting you in a panel at the top of the search screen.
And compared to the many expensive SEO tools out there, any chance to use a free resource is always welcome.
When you use Google My Business, it helps your company move up higher in the search engine rankings.
Plus, local search often delivers a better return on your investment than several other digital marketing methods due to the search intent behind it. It allows you to attract more customers through clicks and calls.
Local searches are also great for giving you more quality leads. Because customers were already searching for a company like yours to buy from, they’re more likely to make a purchase from you.
By using Google My Business, you can improve your overall marketing strategy and your SEO techniques.
Add the GMB App to Your Local SEO Strategy
Using the Google My Business app is an easy, free way to market your business.
From boosting your local SEO to helping clients find your street address, there are many benefits of a Google Business listing.
Once you have a Google My Business listing, clients can easily locate your company online and in person. Google offers one of the most prominent directories for businesses across the world.
Frequently Asked Questions
Make sure you’re logged into the associated Gmail account, and then in the top-right corner of the window click on the little 9 circle icon next to your picture. From there, select the “My Business” icon to be taken to your GMB management dashboard.
Yes, Google My Business and the app are both free. All local businesses should have a GMB listing. You can also choose to pay for Google Ads services to promote your business listing locally.
Without a Google My Business listing, you are missing out on a lot of visibility that any other sane business owner would love to have. Google will show your website, phone number, address, menus, services and much more to people looking for businesses like yours. It’s a free tool that can vastly improve your local search presence. You need to be using this yesterday.
When you click on their listing in the Google Map section of the search results, there will be links like “Own this business?” or “Verify this listing” if the location is not claimed or verified. If this is your business, be sure to log into your account and complete the verification process.
Yes, you need to have your GMB listing associated with a Gmail account. This is especially helpful when you use Google Chrome to sync your users and accounts in your browser to easily switch between them.
After being told once that his content writing was like magic, Logan took on the title of Wordcraft Wizard. He is a professional content marketing strategist with a deep knowledge of SEO, digital marketing, web design, and more. He is dedicated to providing powerful, relevant, and engaging content without all the "fluff".