Does your website work for you? Or do you constantly feel like you’re having to check in and make sure your website is doing what it should be, like an employee that is slacking off?
While a strong, up-to-date website can be one of the most beneficial tools for a business, a poorly designed website could end up being a liability. Let’s take a look at some of the key aspects you should consider and ways to ensure your website is working for you.
Are You Getting Leads Online?
One of the most vital aspects of any website is ensuring that you are capturing information about your visitors. This includes basic details such as their name and phone number, but most importantly, their email address.
These pieces of contact info will be used during the lifecycle of your marketing funnel to share promotions, deals, and company updates with your followers and subscribers. The best way to gather these details is through lead magnets such as offering a free item, an ebook, a template, or another useful resource.
If you aren’t currently getting leads in this way, then your website isn’t working for you as well as it could be.
Does Your Website Go Down Frequently?
Does your website work at all hours of the day and at night?
Your website must be active and accessible as much as possible to ensure site visitors can learn about your business, access your service details, or make a purchase. It isn’t enough to simply set it up and hope all goes well. One of the key factors to any successful website is its level of server uptime.
A reliable website that is always available boosts consumer confidence and improves the overall customer experience. You can either rely on your trusted web design team to monitor its uptime or see if your website is working for you by using tools such as:
- Pingdom
- UptimeRobot
- StatusCake
- Mantastic
Is Your Website User Friendly?
Whether your website has one page or hundreds of them, it is crucial that people can easily navigate through and find the information they want. A website focused on the user experience will always keep viewers on the site longer and encourage them to take the next step.
Depending on the depth of your sales funnel, you’ll want to take visitors on a journey through various pages that teach them what they need to know in the proper order. This can be done using blog content, service pages, videos, infographics, and more.
All of these pieces of your website should be updated regularly based on how well they are converting. The content should be easy to skim and users should know exactly what they are supposed to do next.
Is Your Website Mobile-Friendly?
With billions of people using their smartphones to browse the internet, any company that doesn’t have a mobile responsive website is missing out on a massive amount of potential online traffic. Among the many ways to give your online presence a boost, a site that is mobile-friendly will give users a chance to view your information no matter where they are in the world.
A site that doesn’t already have a responsive design may take quite a bit of time and tweaking to fix on your own. To know if your website is working, you’ll want to team up with an experienced web developer who has the ability to update the design and backend for mobile.
The sooner you can make your website mobile responsive, the more quickly you can start enjoying the extra site traffic that comes with it. Your website’s SEO ranking may even improve since being mobile-friendly is something that Google expects from sites in their search engine.
Is Your Website Outdated?
You’ve no doubt come across some websites that were clearly outdated when compared to what is possible on the web today. Long gone are the days where web pages could simply be designed in frames with static blocks of text and low-resolution images. Consumers expect to be captivated and pulled in by beautiful designs, unique functionality, and high-quality photos or videos.
For your website to be actively working for you, it is essential that every page is modernized and updated with the most recent design capabilities and features available. This should include key website functions such as:
- Clean typography
- Strategic use of white space
- Effective calls to action
- Lead magnets
- Pop-ups
- Proper branding
- Video content
- Hamburger menus
Is Your Website Custom, or Just a Template?
There are a lot of cookie-cutter websites out there that provide the same boring experience as many of the others in their industry. To stand out and guarantee that your website is working for you, there has to be something that makes you different from the competition. Otherwise, you’ll fall into the ranks of everyone else who is already doing the same thing.
This pitfall can be avoided with a fully customized website that is specifically designed and branded for your business. A tailor-made website can have its own unique font, images, landing pages, functionality, graphics, designs, and so much more.
As you customize your website to match your company mission and business objectives, the more long-term success you’ll see from your online presence.
Is Your Website Working For You?
A company website is a fantastic tool with limitless possibilities for growing your business and reaching more people than ever before. From getting new leads to having a modern design that keeps visitors on the page, your website should always be working for you.
If you feel that your site could use a boost or you are preparing to create a new one altogether, the team at AWEBCO is here to make it happen. Our professional web designers understand how to make your website work for you and will remove the guesswork that comes with this process.
Get in touch with us today or get a free quote with our Website Cost Calculator!
