Many business owners spend a lot of time creating a website. Then they neglect it.
The main purpose of your website is to gain new customers and grow your profits. If you do not update your website and have the latest information, your website will be viewed as outdated.
Google may suspect that the website has been abandoned and display it farther back on the search results page. The top 10 positions of any search result are the most powerful ranking spots to increase organic and natural search traffic.
At that point, your competitor who is continually updating their website content is being displayed and getting the new customers.
Let’s take a closer look at why you should update your website regularly by adding information to your site through page updates, blogging, and images, and how it is crucial to the growth of your business:
Update Your Website Content to Get Noticed by Google More Often
Google’s indexing crawlers will evaluate your website when you make a change to it. If your competitors are getting ahead of you on the Google results pages, it is very possible that they are adding more pertinent content to their website than you are.
Google wants to display web pages that have the most current information. So, frequently updating your website with the latest information will keep you on the cutting edge, cause your site to be crawled by Google regularly and allowing you to stay competitive.
Show Yourself to be an Expertise in Your Field by Adding the Latest Information
When people see that you update your website by regularly posting new material, you will be perceived as an expert who keeps abreast of the latest happenings in your industry. Prospective clients will feel that you can be trusted because you are showing yourself to be knowledgeable and are willing to share the latest word about your products or service.
You may be too busy with your business to regularly write new content. That is not a problem because there are writers available to help business owners fill their website with fresh information on a regular basis.
When new information is continually added to your website, you will be perceived as an authority in your industry, actively giving your clients valuable information.
Use Content to Improve Your SEO Rating
From time to time, Google changes its algorithm for determining which web pages to display in its search results pages. However, adding plenty of current and interesting content on your website never goes out of fashion, even with Google.
Google wants to give searchers the web pages that answer their queries. If your site has the best and newest content focused around specific keywords and key phrases, it will rank high, no matter what other algorithm changes a search engine comes out with.
Lower your Bounce Rate by Updating Website Content
When someone comes to your website and immediately leaves your site, that is called a bounce. Google keeps track of your website’s bounce rate and counts it against you if the bounce rate is higher than it should be. Updating your website regularly can help reduce your bounce rate.
Furthermore, if people leave your site quickly, they are not seeing what you have to offer. They will probably not contact you or buy what you are selling. So it is important that your website continually has new and interesting information that people are looking for and will stick around to read.
Share Feedback from Customers to Show that You Care About Their Concerns
When you receive feedback or ideas from your current clients, you should add that information to your website. It shows both Google and your clients that you take feedback seriously and are willing to share your expertise on the various matters with the world.
A “Frequently Asked Questions” section is an example of how you can update your website regularly while addressing the puzzling issues that are common to your industry. You can show that you are responsive to questions have about your products or service. You can also explain how your company is meeting the needs of its customers.
If a client has a complement to give, adding it to a “Testimonial” section of your website will shine a brighter light on your business for future clients to see. People are very interested in reviews and what other people have to say about a company or product, and it also helps build trust and authority to your brand.
Use Content to Focus on Popular Keyword Phrases for Your Industry
There are popular phrases that people type into the Google search box when they are looking for the type of product or service you are offering. If you are unfamiliar with how to find these popular keywords, an SEO expert at AWEBCO.com can do the research for you. The right set of focus keywords can bring in significantly more website traffic than it would if you did not do your research beforehand or simply guessing.
When your website includes the exact keyword phrases that people are typing in, your site is far more likely to be displayed on the search engine’s result pages. These focus keywords must be included naturally within the text on your website.
A good copywriter, skilled at placing the most important keyword phrases throughout your website, can be a great benefit to your business. If you choose to do blogging for your business, you can often cover many more topics through articles that you might not have been able to tackle on your sites standard pages.
Use New Content to Keep Your Customers Coming Back to Your Website
If your customers know that you are posting fresh content and update your website on a regular basis, they will visit your site periodically to see what new information you have provided for them. This keeps clients in touch with your business.
If you own a restaurant, for example, you can place your specials on your site. If you provide a service, you can let people know about a discount you are offering. If you sell products, let your clients know about the very latest.
Your website is your best advertising material. In contrast to the past when brochures were stagnant, your website can be fluid, changing and improving all the time.
Provide Plenty of Invitations to Increase Profits
Each piece of content on your site, whether it is text on a web page or an article in a blog, should invite your readers to take a certain step in your direction. You can use new content to invite people to buy a product, call your company or submit a question or email address.
If you have a service company, each piece of content on your website should tell something specific about your service. For example, if your company installs security systems in homes, each page or article should go into depth about a particular feature of what you do. Somewhere in that information is an invitation, also known as a call to action, that suggests something that you want the reader to to.
If your company sells products, each page or article describes a particular product, going into details about the benefits and features of that item. Within the text on that page is an invitation for the reader to buy the product or ask you questions about it.
Without plenty of content and articles on your website, you lose valuable opportunities to increase your profits.
So as you can see, adding content to your website on a regular basis can:
- Grab the attention of new customers
- Keep existing customers coming back for more
- Encourage Google to examine and index your website more often
- Fulfill an evergreen SEO strategy of providing readers with up-to-date, fresh information
- Lower your bounce rate because people stay on your site to see what you have recently posted
- Encourage readers to contact your company or buy a product
- Demonstrate that you are responsive to your clients’ needs by answering their questions
- Showcase your business with glowing testimonials
- Improve your image as an expert in your field