Did you know that 87% of users with internet access searched for local businesses, products, and services in the last month alone?
When you own a small business, understanding why it is so important to have an official website and an online presence is essential to maximize the revenue you are capable of generating.
Why Does My Business Need a Website?
Websites have come a long way since the advent of the internet and social media, which is why building your own corner on the web is a way to outperform your competition while solidifying your place in any market or industry.
Use an Updated Website Design to Attract Visitors and Prospective Customers
Long gone are the days of wonky, clunky, difficult-to-navigate websites.
Today, with CMS (content management system) solutions such as WordPress, launching a professional, modern, and responsive website is easier than ever.
Even if you do not have programming knowledge or formal education, learning to work in WordPress is possible.
Using a modern and attractive website design is a way to boost your site’s popularity while presenting a professional business and brand.
With an attractive website that is easy to navigate, reduce your site’s bounce rate and instead, increase the number of page views your visitors browse while viewing your content and products.
Maximize Your Local and Online Reach
Maximize both your local and online reach with an official website that represents your small business.
With an official website, appear more professional to those who follow your business and for those who want to learn more about the products or services you offer.
Take advantage of SEO (search engine optimization) techniques to target your audience and hone in on the type of content they prefer reading.
Take Advantage of a 24/7 Billboard on the Internet
Having an official website for your business provides you with a 24/7 digital billboard on the internet, even when your official store is closed for the day.
With an online presence, take advantage of both social media and third-party ad servers to create and execute unique, interesting, and engaging advertising campaigns that are optimized for your prospective customers.
Generate advertisements that target users by age, gender, location, and even specific hobbies or interests they have in their everyday lives.
Craft Creative and Unique Messages That Represent Your Brand Using Your Website
With an official website, maintain complete control over the content you share with your visitors and online shoppers.
Craft creative and unique messages, graphics, and campaigns without the traditional limits and restrictions in place with social media platforms such as Facebook, Twitter, Pinterest, and Instagram.
When you have your own website, the options are virtually endless when creating new campaigns to determine the best method to reach your target audience.
Gain Global Traffic and Recognition
Optimizing your website for search engine traffic is a great way to maximize your online reach while garnering global traffic and recognition.
With an online presence, tap into the global market allowing you to increase the amount of revenue you are able to generate just by providing an eCommerce checkout option.
Rather than feeling confined to selling to locals in your community, having your own website with an eCommerce store is a way to reach global shoppers from hundreds of countries around the world.
Learn More About Your Target Consumers
Once you have launched your official website, you can begin tracking and monitoring statistics from your daily and loyal visitors.
With services such as Google Analytics and plugins for WordPress, keep a close eye on how your website is used, the number of daily visitors you receive, and which content is most attractive to those who are interested in purchasing from you.
Monitoring stats and analytics provides valuable insight into the wants and needs of those who follow your brand and loyal customers who are interested in purchasing from you again in the future.
Generate Media Interest
Without a website, it can become difficult to gain the attention you need to grow and expand your business, even if your local sales are great and provide a good income.
When you have a popular website that represents your brand and shares content, increase your chances of going viral or having your URL shared with millions of users around the globe.
When websites and small businesses become popular online, it is much easier to generate the media’s interest as well as the interest of other popular online blogs, magazines, and forums.
With additional interest and press, it is much easier to boost the revenue you are generating while utilizing funds earned to expand and grow your business even more.
Boost Your Brand’s Credibility
Establishing credibility is essential when you want to maintain the success of your business.
84% of consumers currently believe a business and brand is more credible when they have an official website and an online presence that represents the products and services they offer.
Credibility is essential when building a business whether you are doing so from the ground up or if you are working on expanding an existing company in your local community.
Without online credibility, users may choose a competitor near you, causing you to miss out on the opportunity to make a sale or gain a loyal customer.
When you have an online presence, users are more likely to place their trust and wallet in your hands, feeling reassured that you are a legitimate business and brand.
Use your website to showcase customer reviews and testimonials while also sharing links to your official social media pages, providing prospective customers with even more information about your business and its legitimacy to encourage and motivate online sales.
Grow your Business with a Professional Website
When you have a complete understanding of why an official website matters, move forward with a professional site that best represents your brand and the products or services you provide.
Having an official website is not only useful for those who already support your business and brand, but it also helps spread the word to those who have a genuine interest in learning more.
