Different Types of Digital Marketing Campaigns

Digital marketing campaigns are critical to the success of every business aiming to create a strong online presence. Your campaign will make people more aware of your business, plus they will understand what makes your company interesting and useful to them.

You can plan a campaign by looking at the many types of marketing options available and how they all work. You’ll see there’s a choice that fits your needs when you look at what’s open for your business.

The options you can choose from are varied based on how you want to convey your messages to people. You must look at how you’re planning your messages and that you have a clear idea of what will work in each situation. You can go further in your marketing efforts if you know what types of digital marketing campaigns fit the objective.

Search Engine Optimization

One of the most effective and important forms of digital marketing is SEO. Search engine optimization involves creating online content that is easier to find on a search engine. You can use many types of SEO campaigns for your business:

• On-page SEO involves preparing blog posts, product and web copy, and a fully functioning, responsive website that is easy to navigate.
• Off-page SEO entails backlinks, descriptive search engine listings, and the proper use of practices like metas and alt tags.
• A technical approach can involve site indexing or managing your website to load in less time. One of these SEO campaigns can also include producing a mobile-friendly website.

SEO efforts are about trying to make your content more relevant and authoritative to a search engine. People look for content on search engines more than any other place, so building a website that is easy to find and review is always essential. This is accomplished by using the right keywords and the best website layout.

Pay-per-Click Ads

You can also use pay-per-click or PPC ads in your digital marketing campaigns. PPC campaigns involve producing advertisements that link to your website or other landing pages. They will connect with certain keywords or other details you wish to use as part of the advertisement.

The keywords can be relevant to your products and services, but they should also be related to what people are searching for online. You’ll need to plan your PPC campaigns well, as you don’t want to spend money on clicks from people who might not be interested in what you provide.

PPC ads are among the best types of digital marketing to integrate, but it works best when you think about promoting your content. Plan your keywords and other ad points to ensure you’re producing useful ads that will get viewers to take action.

Your budget is also essential to the success of your project. Whether you appear on a search engine could depend on how much you are spending on each advertisement you plan for your campaign. You can use different values for each PPC ad you plan, including unique values for whatever keywords you want to target.

Search Ads

Search ads are the most prominent PPC ads you can use for digital marketing campaigns. These include ads you can post on search engines like Google, Bing, and Yahoo. You’re more likely to be seen through these ads, plus you can prepare as many details in your ad listings as you’d like.

Using search ads is ideal when finding a digital marketing campaign strategy. But any search ads you prepare should be chosen based on what you want to promote the most. You can also add localization features in your search ads, although they should be relevant to your area and whatever demographics you’re targeting.

These advertisements will take up less space than most others. You’ll need to determine how you’re going to share info with people while using as little room as possible. You must be concise when planning a search ad, especially when you’re limited to a few dozen characters.

Some search ads can be boosted with links to specific parts of your website. These include links that illustrate some of the more prominent functions you might provide through your website or directly to product pages. Anything that makes your content more visible online will be worth linking to as part of these campaigns.

Display Ads

Another type of pay-per-click advertising, display ads provide a more visual approach to whatever you are marketing. These ads can work in digital marketing campaigns that require more detail on what you’re providing, or in cases where you want to illustrate what you offer to people.

You can use display ads that promote your products or services across many websites and other channels. These include ads that can be targeted to specific audiences based on what platforms you use. You can add these messages on various websites that people who might be interested in your work will be more likely to visit.

Some types of digital ads you can use include:

• Banner ads or online billboards, which may feature either static or moving images
• Video ads, including ones that appear on websites that support certain video ad platforms
• YouTube ads, which can be linked to specific keywords through its algorithm

Digital ads let you showcase more facets of your business and what people should know about your products or services. But they are only visible when you employ the best keywords and target these towards audience members that might be searching items related to what you’re offering.

These digital ads should also be easy to load. They shouldn’t be tough to manage or read, especially since people may not be interested in what you have to say if they find what you are posting is too complicated or rough to understand.

Remarketing Ads

Google remarketing ads are a smart way to reach potential customers who have already visited your site.
Google’s algorithm uses cookies to identify the browsers and customize the advertisements they see. The ads start showing up on other websites while they browse after they’ve left your site.

One idea would be to run a search campaign first, sending them to a specific page, and then use that list of visitors to run a separate remarketing campaign towards.

Social Media

Social media PPC is another type of digital marketing campaign to explore in your efforts. These ads involve posting messages on social media websites that will be visible to people based on various parameters you set up. These include ads people will see based on demographics, location, and other factors.

Social media campaigns are exciting for how they can be easy to share with friends or family members. People can forward your messages to many people who might have an interest in what you provide. It makes for one of the best types of digital marketing you could consider for your business.

The social media campaign you plan should be chosen based on the unique audience you wish to target. All social media sites attract different target audiences. For example, LinkedIn is useful for professionals, while Pinterest may be ideal for the artistic types out there.

Be sure when planning your social media PPC ads that you find a solution that fits well and reaches the audience you want to reach in your project.

Your social ads also need to be short and easy to understand. You can plan your marketing messages based on what you want to convey here, but you must be careful when figuring out what you’re going to say on a social media platform. Keep things basic and you will have an easier time going forward with whatever promotions you plan on managing.

Email Marketing

Email marketing is the process of sending messages from a business to a list of people who have provided their email addresses and consent to be emailed from one method or another.

Businesses use email marketing to reach out to past and potential customers and provide them with information about their products and services.

Organizations typically use email marketing campaigns to generate revenue, increase sales, and share information with customers.

It can be used to build customer loyalty and create a sense of community by providing customers with exclusive offers and discounts or by sharing company news.

Setting up your email marketing campaigns and building your client email list is easy with the help of a software like ActiveCampaign.

Not only can you store all of your clients and their information in this software as a CRM (customer relationship manager), you can also create campaigns that will automatically send emails based on how you set them up.

These emails can also be personalized to include things like their names or products they have viewed or purchased in the past.

By using a CRM with email automation software, you can create campaigns to email people in several ways, such as:

• Broadcast emails to your entire list at once
• Automatically send emails when a visitor or client performs an action on your website
• Grouping your clients in your CRM and sending specific emails to those groups
• Set up an automated email funnel to slowly drip-feed sales and nurturing emails over time
• Schedule emails to send on birthdays, holidays, and anniversaries, etc.

However, email marketing is only effective with a high-quality list of qualified emails to send to.

That would be current clients, future clients, cold leads, warm leads, etc.

Here are some other tips for building your email marketing list with engaging lead magnets to secure their emails:

• Offering discounts and coupons to visitors who sign up to your email list
• Give away a free tool, template, or short ebook that will help potential customers
• Provide a service catalog that you can send to those who provide their email address
• Host a webinar or pre-recorded video that your visitors would be interested in
• Free quotes, free consultations, scheduling a free appointment

Influencer Marketing

Influencer marketing is another choice to think about when promoting your business online. This option involves user-generated content that comes from parties who have a strong online following.

You can hire outside influencers or experts in your field to prepare promotions that will link to your website or landing pages. These people can promote your work to their followers and other interested parties that come to their profile.

Influencer campaigns are ideal when you understand who is running these projects and the potential outreach that can be achieved. Be sure whoever you hire is passionate about your product or service and holds a vested interest in the project. The influencer should also be ready to talk about whatever may interest people the most about what you have to offer.

You’ll also have to keep in regular contact with your influencers to see what they’re looking for or if you need to provide further information on something to help them be successful. All influencers may have different demands or interests. The best influencers will stay loyal to you, but they will appreciate your business more when you show your trust and interest in them as well.

What Types of Digital Marketing Campaigns Will You Use?

You’ve got a full spread of digital marketing campaigns to explore when promoting your business. Whether you want to use SEO content, PPC ads, social media, or all of the above, these efforts will boost your online presence.

The experts here at AWEBCO are ready to assist you with whatever digital marketing campaigns you want to run. Contact us today at 217-903-5999 for help with choosing the right solutions for your business!