As a business grows, the phone tends to ring more frequently as new leads and potential customers have questions or want to make a purchase. It may feel overwhelming at first to determine the best way to manage these conversations but call tracking software is here to ease the process.
Since sharing their personal cell phone number isn’t usually common practice for business owners or marketers, they’re often looking for ways to handle these calls in an organized way.
When considering the many ways to do this, call tracking has become one of the most beneficial options for distributing and monitoring these business calls. Let’s dive into the basics about website call tracking, what it is, the benefits of using it, and how to choose the best service.
What is Call Tracking?
Call tracking software allows you to track calls to a specific phone number that is used in your marketing campaigns or on your website. This means you can keep track of where a lead or new customer found your company information. Many types of call tracking services can be used on ads, web pages, blog posts, external links, and beyond.
It’s even possible to connect phone numbers to keywords you are trying to rank for on search engines so you can understand how effective your SEO campaigns have been.
Using unique numbers across various channels makes it possible to get call tracking metrics that will make it easier to know where you are getting the most traffic. Whenever someone calls a specific phone number, it will come through to the same line so your call center, sales associate, or receptionist can get them the help they need.
Without the use of call tracking, it is literally impossible to know how well your marketing efforts are working when you have a call-to-action that leads the user to make a phone call.
Benefits of Using Call Tracking Software for Marketing
Any business within any industry can enjoy the advantages of a call tracking system for their company. If your brand takes inbound calls for any reason, it’s a good idea to consider adding call tracking to your marketing strategy.
Know Where Your Leads Are Coming From
Marketers will love being able to use this software to their benefit as they track their paid search ads or their social media advertising performance. It can even be used on organic content projects such as blog posts or landing pages.
Many companies will see advantages to using call tracking such as a lower cost-per-click as well as a lower cost-per-acquisition. On top of these benefits, call tracking software can also boost your bottom line and improve your overall return on investment for various marketing campaigns.
If you’re trying to target a specific audience with specific types of content, then call tracking is a great way to personalize your customer experience. When someone calls a particular phone number, you’ll instantly know what they’re calling about and be prepared to answer whatever questions they may have about your product or service.
Things to Consider When Choosing a Call Tracking Provider
When deciding between call tracking services, you can typically find everything from basic essentials to all-inclusive plans that cover every possible need you might have. Take some time to do your research and make sure the company you choose provides you with exactly what you need for your business.
A few of the best questions to ask before picking your call tracking provider include:
- Will you be able to track keywords and website clicks with the call tracking system?
- How many phone numbers will you need and how many can you get from the service provider?
- Does the call tracking software offer transcriptions of the calls and are they accurate?
- Will the software track the conversion rate of each call to determine how effective your sales channels have been?
- Can you track more than one phone number on a single web page, based on the specific call-to-action it is part of?
- Is the service using AI software that will learn as it goes and improving with each call?
- Will the service integrate with the digital tools you’re already using?
- How much will the call tracking software cost and do they charge monthly or annually?
Best Call Tracking Software for Businesses
The list of call tracking providers is growing every day, but you’ll quickly find that a few companies have been around for years and offer exceptional services.
Here at Awebco, we have found CallRail to be one of the best, most reliable, and affordable, and use it for our clients.
As you think about the main needs you have for your business, some of the best call tracking software is available from:
- CallRail
- RingCentral
- CallTrackingMetrics
- Convirza
- Invoca
- Agile CRM
- CloudTalk
- Groove
- CallSource
Choose a Trusted Call Tracking Software that Fits in Your Marketing Plan
One of the most common ways to use call tracking software is for advertising and marketing campaigns. By doing so, you can determine which marketing channels and campaigns are the most effective and which ones could use some work to make them more actionable.
Prior to deciding which call tracking system to use, it is crucial that your website be set up correctly and is able to integrate with the software. This will make the transition smooth and simple as you add phone numbers to your site, track calls, and distribute them to the right people as they come in.
Need help creating a new website or improving your current website? Count on the team at AWEBCO to develop a beautiful, responsive site that will be engaging and user-friendly. Our web design services are here to help you!
Give us a call today at 217-903-5999 or take a moment to complete our online form to learn more about how we can assist you with your website!
