When you look up anything on Google, the search results will almost always bring up websites that are up-to-date, clean, and secure. Search engines want to see factors like these when it comes to the pages they share with their searchers.
If you’re finding that your own site isn’t performing well or has dipped in the search rankings, it may be time for a website redesign.
A redesign of your website provides a tremendous amount of benefits that can last for multiple years at a time. Let’s take a deep look at when to redesign your website, and the most important reasons why you should.
How Often Should I Redesign My Website?
There is no definitive answer that works perfectly for every business but a good practice is to redesign your website at least every two years. Changes may sometimes be more or less frequent depending on your needs and the industry you are in.
It is crucial that you monitor your website throughout the year to make sure it is performing and converting well.
If you begin to see significant dips in traffic or conversions, it may be a sign that some adjustments need to be made. There could be issues with site speed, security concerns, site architecture, or many other factors that are causing your website to decline.
Why You Should Redesign Your Website
Revamping an existing website can feel like a futile project at first glance. But as you consider the many ways it can help, redesigning your site every couple of years becomes a no-brainer.
Some of the top reasons to redesign your website include:
1. Optimize for SEO
It is absolutely essential that your website is designed and established for search engines to index them quickly. This will boost your chances of getting that top spot on Google.
2. Improve User Experience (UX)
The concept of providing a strong UX online has become a vital standard for companies across the globe. People want ease of use, clarity, and simplicity when it comes to surfing the web.
3. Mobile-Friendly
As of last year, mobile devices officially accounted for more than half of all website traffic worldwide. Your website revamp must include making sure that your site is mobile responsive.
4. Speed It Up
Yet another searching ranking factor to consider is site speed. Visitors don’t want to wait more than a few seconds for your pages to load, which means the content and images should be properly optimized as soon as possible.
5. Updated and Modern Design
Out-of-date websites look tacky and often lead visitors away for multiple reasons. If your site hasn’t been modernized, you are likely losing conversions due simply to the poor design.
6. Added Products & Services
If your company has grown and you’ve supplemented your offerings, revamping your website will allow you to add those new items to their own individual pages.
7. Boost Lead Generation
One of the most common call-to-action (CTA) examples you’ll see is a lead gen contact form. If your site doesn’t have one yet, a redesign gives you the chance to improve the number of people who provide you with their information.
8. Fit To Your Brand
Whether your logo has changed, your company vision has been modified, or you simply have new visuals in mind, one of the best reasons to revamp your website is to ensure it is on-brand with your business.
9. Refreshed Content
Changing up the content of your website is among the most common tactics for a redesign. Take some time to reword things, confirm everything still makes sense, and add new content through the addition of weekly or monthly blogs.
10. Integrate Videos
Google loves video, which makes adding them to your website good for SEO as well as for conversions. When it comes to marketing, using video provides one of the strongest returns on investment.
11. Enhance Security
Having a secure website is pivotal to keeping yourself and your customers safe. Among the many benefits of a website revamp, you can add reliable security, making your site more trustworthy and preventing disasters that can cost you thousands or even millions of dollars.
Your Website Design Checklist
Having a website revamp strategy will be crucial to avoid making too many changes or not having a big enough impact to make a difference. You’ll want to go through the various steps involved to see what is already working and what parts can be improved.
This website revamp checklist will give a head start on tackling your redesign and making sure you follow the most efficient process.
- Hire a professional website design company to assist you with the redesign.
- Conduct an audit of your site to determine what needs to be changed and what can stay the same.
- Analyze the metrics of each page to identify what aspects should be improved to boost conversions and make them more effective.
- Take a look at what your competitors are doing to see what you can do better.
- Set goals for the website revamp and make achievable objectives to follow during the procedure.
- Follow a style guide that is designed to follow and promote your brand.
- Ensure the most important landing pages are established with smooth and simple UX components that lead them from page to page.
- Always double-check that with each change your website stays mobile-friendly across every page.
- Test it out yourself from the perspective of a customer to see how well you feel it will convert visitors.
Cost of a Website Redesign
How much does a website redesign usually cost?
Well, the unhelpful answer is that it depends.
There are many factors that come into play that can greatly impact the cost of a new website redesign, such as:
- Amount of pages needed (about page, contact page, services, products, etc.)
- How many contact or lead forms (contact us, request a quote, etc.)
- Whether the site will be ecommerce to sell products
- If you will need a blog, news section or other category pages
- Any third party integrations (such as calendars, e-mail software, etc)
Is Your Website Ready for a Redesign?
Whether you feel your site is out-of-date or you are seeing your search engine rankings start to fall, a website revamp may be the answer to getting you back on track.
Your new design can speed up your pages, help you get more leads, and improve your customer’s overall experience online.
A trusted web design team like AWEBCO makes this process easier by taking over the revamp and handling every step for you.
Get started today with a free consultation or try our web design cost calculator for a rough estimate.
